McBryde Institute seeks to import into the Graduate Business School classroom the authentic voices of Business Leaders through the use of Video. Use of McBryde Video Case Studies enables classroom teacher to create a rich context in which to explore a wide range of subjects, including leadership, organizational behavior, strategy, ethics, etc. McBryde Video Case Studies also provide students exposure to a wide variety of executive styles and personalities.

The founders of McBryde Institute believe that the medium of Video enables a deeper level of Case understanding, Issue identification and Lesson internalization than is possible with text-based cases. The Video Cases also give students a personal connection to role models that are often very different than those provided by the business media and many Graduate Business School Case libraries.

A McBryde Video Case Study represents a fifteen to twenty minute, fast-moving composite that is drawn from eight to twelve hours of interviews. McBryde's San Francisco studio is based at the Film Center in the Presidio. It's Directors and Editors have years of professional experience in film making.

Executives filmed by the McBryde Institute include CEOs, CFOs, EVPs, sales representatives and plant workers from a diverse group of industries and companies. Examples of specific companies include Nordstrom, Genentech, Visa, Willamette Industries, Airborne Freight, Wired Ventures, King Broadcasting, Pacific Telesis, AirTouch, Metricom, Dreyer's Grand Ice Cream and The Wine Group (third largest U.S. winery). All companies that are the subject of McBryde Video Case Studies are notable: some stand out because of their dramatic successes, some for their dramatic failures, all for being important companies in their respective businesses.

A library of twelve Video Case Studies in Leadership will be completed by June 30, 2006. McBryde Video Case Studies are accompanied by a short introductory written case and a Power Point-based teaching plan. The Studies will be available to Graduate Business Schools through arrangements with McBryde Institute.